Campaign overview
Bringing the conversation closer to families
The Sickle Cell Disease Radio Awareness Raising and Sensitisation Campaign ran from May to September 2026 in selected cities across Nigeria’s six geopolitical zones. Its objectives were to improve awareness, encourage families to participate in newborn screening, and support follow-up clinical care for babies who test positive.
The campaign combined radio jingles, interactive phone-in programmes and training for presenters and guest experts. Stations were selected to reach different audiences, with prime-time general-interest programmes used alongside health programming.
Messages were translated into Pidgin English, Hausa, Igbo, Kanuri and Yoruba to support local engagement. Point-of-care test kits were distributed through zonal coordinators to encourage participation.
